Some things I've learned over the course of 20+ years.

Better to have more questions than answers.

The client knows more about their business than the agency.

Aim to make the work cool or funny or both.

Brand success is the ultimate high.

Leading Creative at a small agency is both taxing and rewarding.

Make young creatives feel like they matter because they do.

Awards aren't everything but they're important.

Influencers, like creatives, need inspiration and direction.

WFH doesn't work as well as WFO.

Hire people who give a shit.