Things I've learned over 20+ years.
Better to have more questions than answers.
The client knows more about their business than the agency.
Aim to make the work smart + cool or funny. Or both.
Brand success is the ultimate high.
Leading a creative department at a small agency is both taxing and rewarding.
Make young creatives feel like they matter because they do.
Awards aren't everything but they're super important.
Influencers, like creatives, need inspiration and direction.
WFH doesn't work nearly as well as WFO.
Hire people who give a shit.
AGENCIES
ARNOLD • CREATIVE DIRECTOR • 2022 – PRESENT
AVRETT FREE GINSBERG • CO-CHIEF CREATIVE OFFICER • 2019 – 2022
THE JOEY COMPANY • CHIEF CREATIVE OFFICER • 2009 – 2019
GREY • VP, CREATIVE DIRECTOR • 1999 – 2019
AMMIRATI PURIS LINTAS • COPYWRITER • 1996 – 1999
BRANDS
/background(fff).jpeg?auto=webp)
/background(fff).jpeg?auto=webp)
